This is the main area to place entrance information.  
Of course it is very important to keep it simple and concise.  Most visitors to your website will only spend approximately 8-10 seconds on the entrance page.  If they get quick information and are intrigued to go further then you have reached your goal.  You also can have many links within your pages.

< ----- Rollover buttons!  (increase ease of use for visitors)

For example purposes,
I am going to keep this entrance page too about two paragraphs.  On the right is a picture that entices visitors by giving them a quick preview of what the rest of the site is all about.  But what is most important is a quick loading page - a concise message and a reason to keep going.

Ok!  Enough babble.  Enjoy!